Yes, another thought leadership blog

We are awash in noise. There has never been more content competing for our attention, and yet genuinely clear thinking feels harder to find than ever. Every executive is expected to have a point of view, a personal brand, a LinkedIn presence, a hot take. Thought leadership has become a legitimate business priority – and, if you ask me, a performance. Companies want visibility and relevance. Audiences want authenticity. And the pressure to constantly say something often crowds out the harder, more valuable work of actually having something worth saying.

That tension is interesting to me.

For years, I’ve worked behind the scenes helping executives and organizations articulate what they actually think. Fortunately, much of this work happened before algorithms started calling the shots. Sometimes the job has meant shaping big ideas. Sometimes it has meant challenging conventional wisdom. Most of the time it has meant helping smart people sound more like themselves and less like everyone else.

This blog is where I’ll explore the changing state of executive communications, B2B thought leadership and institutional storytelling. We’ll talk about the elephant in the room (AI, everyone’s favorite topic). We’ll examine the value of company-sponsored research. We’ll explore the pros and cons of executive visibility and why everyone with a C-level title suddenly feels compelled to comment on everything. 

I’m fully aware of the irony in publishing a blog about content fatigue. But after years of helping leaders navigate these dynamics, I think the conversation is worth having. In offering my perspectives, my goal is to give comms and marketing leaders the confidence to challenge the herd mentality that so often dictates content decisions, and the tools to separate useful thought leadership from expensive noise.

Thanks for being here.