A writer who understands how business leaders think.
I’m an independent executive ghostwriter specializing in high-stakes institutional thought leadership. For nearly two decades, I’ve helped organizations across industries and international markets capture mindshare and build trust through disciplined, high-quality writing.
As an alumna of top global PR agencies, I developed my storytelling craft while advising some of the world’s most recognized brands. I have deep experience working with diverse stakeholder groups — including media, analysts, investors, donors, executives and end users — and integrating their perspectives to deliver editorial content that invites conversation and inspires connection.
I’m best known for my work in the technology and healthcare sectors, though I have a special interest in the intersection of tech and public policy. Regardless of the type of institution or industry, I specialize in long-form, brand journalism-style content that illuminates the human voices and impact behind the stories.
TESTIMONIALS
“Collin has been on my A-List of writers for the past few years now, first when we collaborated during her time at Edelman and then as a freelancer. To make that list you need to produce writing of a consistent quality but also be able to adapt your skills to different topics and different audiences. You need to be roughly as smart (or smarter) than the clients you are working for. You need to be a proactive, resourceful, and collaborative problem solver. You need to establish good rapport with clients and communicate effectively with your team. Collin checks all these boxes and more. She has a very strong understanding of how business and technology decision-makers think, is regularly able to turn messy source material into clear content, has great instincts for when a piece needs a little more (or less) to make it great, and is still able to be conscientious and work efficiently with time and budget constraints across a 9-hour time difference. A real pro and highly recommended.”
What clients say
“Put simply, Collin is a content queen. She reigns at her craft of writing. I had the pleasure of seeing Collin in action over the past five years. She delivers exceptional quality work – from long-form bylines to pithy pitches to anything in between. Another jewel in her crown is her speed, as she is far and away one of the most efficient (read: fastest) writers I have ever worked with! Collin never ceases to exceed expectations – name the topic, the timeline and the format and you will understand where she gets her content queen status.”
“Collin was amazing in transforming very complex research into a captivating story for the average reader, without losing sophistication and depth. And it was a pleasure to work with somebody so pragmatic, fast and supportive.”
“I’ve had the pleasure of working with Collin for the past few years. She is particularly adept at taking on technical subject matter, adding context, and making it understandable for general audiences. She’s a quick study, reliable, and delivers top-notch material quickly. I particularly appreciate the thought she puts into her writing – she looks at the big picture and often comes up with salient points that make the piece stronger. On top of that – she’s extremely pleasant to work with!”
“Collin Roberts took a technical topic and made it totally understandable to a non-technical audience. Collin has been a joy to work with, has been enthusiastic about our project and has worked to make sure that we, together, stayed on task and on target.”
“Collin is a terrific writer. She worked with us on various projects from blog posts and op-eds to press releases and marketing materials. Her writing is very versatile and she never misses a deadline. Collin is also very patient and wonderful to work with. I would recommend her for any project.”
Education
University of Alabama, Bachelor of Arts in Journalism
Psychology minor, University Honors Program, Alpha Lambda Delta, Phi Eta Sigma, National Society of Collegiate Scholars
Bona fides
Experience
Edelman (2014-2019) — New York, NY and Seattle, WA — Technology Practice
We. Communications (2013-2014) — New York, NY and Seattle, WA — Microsoft Consumer Apps and Services
Middleberg Communications (2011-2013) — New York, NY — Technology and Professional Services
Denihan (2007-2011) — New York, NY — HR and Internal Communications
Condé Nast (2007) — New York, NY — W magazine, Architectural Digest, Bridal Media
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